It's safe, effective, and tasty. Organic sweet potato, cinnamon, coconut oil, fennel, kelp, and papaya help remove plaque and tartar, whiten teeth, freshen breath, and reduce bacteria. You won’t see any trace of xylitol, chemicals, pesticides, GMOs, glutens, fluoride, saccharin, SLS, SLES, carrageenan, parabens, detergents, or synthetics of any kind.